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January 24, 2003
According to the LA Times,
According to the LA Times, movie studios are starting to believe that if a movie does well at Sundance, it will do poorly at the box office. Examples: Tadpole, Slam, and Happy, Texas, as well as Girlfight, which I thought did ok, but apparently not. "The biggest mistake you can make up here," says Tom Ortenberg of Lions Gate Films, "is to fall in love with a movie because the audience does." Counter-example that somehow proves the point: The initial Sundance screening of 1999's "The Blair Witch Project" was equally lackluster. "A lot of people came out of the screening shaking their heads, saying, 'What the hell was that?' " says Artisan's Malin. "We were basically the only bidders on the film." "Blair Witch" went on to gross $142 million.
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posted by adm at 5:14 PM | #
