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March 31, 2003
They've been doing it forever,
They've been doing it forever, but it's getting worse lately: record companies are purposely slipping (or wedging) corporate product tie-ins into their music videos, and (maybe this part is new) the corporations themselves are paying for it. MTV can blur a logo on a t-shirt, but they can't erase a Hummer. There seems to be a bit of naivete, blissful ignorance, irony, or even hypocrisy on MTV's resistant reaction to such videos. I guess it's because although MTV may be willing to admit that everything is an ad, they want to be the only ones profiting from it. (Don't forget, for example, that they take money from the companies who furnish Real World sets, and provided those Land Rovers to the kids on the fraternity show.)
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posted by adm at 8:31 AM | #
