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August 22, 2003


Pacific News Service takes on

Pacific News Service takes on Diesel's new line, "Trabajadores" ("workers" in Spanish), which purposely resembles the clothes Mexican migrant workers wear. "It's, like, celebrating the worker," says a Diesel rep. The author conjectures that actual trabajadores, who probably didn't feel very "celebrated", manufactured the clothes at Diesel's plants in Mexico and Guatemala. Postmodern globalism and irony go together like peanut butter and jelly.

You know what else goes together? Hipster clothing lines and cool but unusable websites, like Diesel's.

posted by adm at 4:09 AM | #


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