August 22, 2006
Update: TUSH 2006
About a month ago I claimed that the Totally Ubiquitous Summer Hit of this year was Rihanna's "S.O.S". While this more or less made sense at the time, I can't let this stand. It's been a weird summer with a lot of big hits, slow builds in popularity, and other surprises in the science of pop ubiquity assessment, and around late June, "S.O.S." looked like it had firmly grasped the TUSH designation.
But now that the summer is ending and we have some perspective, it's clear that the real TUSH that everybody hears all the time without seeking it out, and that will keep being played on the radio for years to come (have other people been hearing "Hollaback Girl" as often as I have this summer?) is "Crazy" by Gnarls Barkley.
I had previously thought that "Crazy" was an indie kid's unrealistic dream of a big hit that would never achieve the popularity and ubiquity of, say, 2002's "Hot in Herre". But Emily has been hearing it at her gym all summer long, it's now on the radio on a seemingly hourly basis, and last week it came on over the loudspeaker at Better Burger and non-stylishly-dressed teenagers sitting in the booths were mouthing the words.
Actually it's probably about time to start winding down the saturation of this song so everyone doesn't get really sick of it.
TrackBack URL for this entry: