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April 25, 2007


CBS News: Admit it. You blew it.

Katie Couric on CBS Evening News

It's been almost eight months since Katie Couric started anchoring CBS Evening News, and I think now we can confidently say that hiring her for this job was a huge misjudgment.

She was probably the most successful and beloved daytime TV host ever when she was on Today, but it appears that people do not want to watch Katie Couric host the news. The ratings are bad. CBS averages 2 million fewer viewers than NBC and ABC every night, and the week of March 26, when the ratings hit bottom, CBS had lost 900,000 viewers since Couric took over for Bob Schieffer.*

But there could be a silver lining: today we found out that a certain popular morning TV show has an opening coming up, which might be a position better suited to Katie Couric's celebrity interviewing and homewares pitching skills.

And best of all, the ideal candidate can finally come forward and take her rightful place in the CBS News anchor seat: self-promotion machine and erstwhile "The View"-er (and one-time actual journalist!) Star Jones. Haven't the American people waited long enough for our 21st century Walter Cronkite?

[*tx ADM]

categories: Media, TV
posted by amy at 3:05 PM | #

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