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September 2, 2003
McDonald's is launching its latest
McDonald's is launching its latest tagline: "I'm lovin' it." This slogan sucks. "Did somebody say McDonald's..." is better than that, and that sucked (although it did, somehow, cause some pleasure centers in my brain to fire off every time I heard it). At least it's better than "We love to see you smile" which was a colossal failure. Supposedly this campaign is global, so do they have to come up with a way to convey the casual enthusiasm of "lovin'" in potentially dozens of different languages? Not at all -- looks like they're just going to cram sloppy English down everybody's throat.
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posted by adm at 8:35 AM | #
