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October 24, 2003


amNew York

The New York Times does a story on Russel Pergament, the man operating amNew York, the crappiest new free daily "newspaper" that's been shoved into commuters' hands at subway stations for the past two weeks. This paper is targeted at young subway riders who don't read and don't care about the news. He tells the interviewer from The New York Times: "People used to think that in order to be important, a newspaper has to be thick. But the thicker the paper is, the less likely it is to be read. We want to keep it boiled down, high energy and to the point." Yeah, boiled down AP stories and headlines proclaiming that the Yankees lost Game 7. This story is quite possibly longer than the entire daily content of amNew York.

categories: Media
posted by amy at 10:16 AM | #


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