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May 26, 2004


The Low-Carb Apocalypse, Part II

In response to plummeting sales, Krispy Kreme will introduce a line of low-carb doughnuts. The company will also expand further into less carb-conscious overseas markets, mainly Asia.

The Krispy Kreme brass are naturally most concerned for the ramifications of a low-carb diet on their customers' health. CEO Scott Livengood notes hopefully, "I think there is always a real possibility that people are going to decide a balanced lifestyle is appropriate for them and the dynamics will change."

A balanced lifestyle that includes massive doughnuts, of course.

(via ChrisF)

categories: Business, Culture, Health
posted by Emily at 5:09 PM | #