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September 29, 2004


A Challenge to Amy's Robot Readers

The upcoming presidential debate has made me think a great deal about the vital foundation that our country is built on. Is it democracy? Hard work? Ingenuity? Integrity?

Of course not. It's rampant consumerism.

As Americans, we not only demand the greatest volume of products, we also demand the greatest variety. Take, for instance, the glorious Manifest Destiny of Chex™ (or Manichex Destiny™, if you will). Only in a great land like ours could General Mills, not content with providing five types of Chex breakfast cereal, repackage their product as a snack mix and release an additional eight products (Traditional, Hot 'n Spicy, Peanut Lovers', Cheddar, Bold Party Blend, Sweet'n Salty Honey Nut, Sweet'n Salty Trail Mix, and Sweet'n Salty Caramel Crunch). Then, in a brand extension coup never before seen, General Mills created Chex Morning Mix™ – a cereal repackaged as a snack and then repackaged yet again as a cereal. General Mills, I salute you!

This is a country with nine varieties of Twizzlers. With five variations on the Reese's Peanut Butter cup in flavor only - add another six if you include different sizes and shapes. So in all this time, why has Hershey's never combined two of its leading candies to give us the Dark Chocolate Almond Joy? If you recall, the popular Almond Joy/Mounds ad campaign focuses on the "sometimes you feel like a nut, sometimes you don’t" distinction, barely addressing the more important issue that the Almond Joy is coconut covered in milk chocolate, while almondless brother Mounds has a dark chocolate coating. And where does that leave us consumers who a) love almonds and b) hate milk chocolate? Fucked, that's where.

Last month, when it came to my attention that a Dark Chocolate Almond Joy had been sighted in Long Island, I immediately put in a call to the Hershey's consumer relations department. A pleasant young woman informed me that the Dark Chocolate Almond Joy was indeed a reality. "But," I sputtered in outrage. "Why isn't it on the website? You only list the white chocolate Pina Colada and the Chocolate Chocolate flavors, which both sound totally gross!"

She patiently explained that the Dark Chocolate Almond Joy is a Limited Edition, meaning that the candy is distributed to retailers once, but then cannot be reordered when supplies run out. (You may be familiar with the Limited Edition concept from last year's sudden appearance of white and dark chocolate Kit Kat.)

I've now spent the better part of a month looking far and wide for the elusive Limited Edition Dark Chocolate Almond Joy™ without success. Now, dear readers, it is your turn. If you have seen a retailer in the New York metropolitan area selling the Limited Edition Dark Chocolate Almond Joy™, email us and let us know. Anyone who provides information leading to the purchase and consumption of a Limited Edition Dark Chocolate Almond Joy™ will receive a special Amy's Robot Gift Package. And yes, I know there are cases for sale on eBay, but I'm not a bodega owner and I don't need 36 of the damn things.

If you don't have information, but would like to make the world a better place for lovers of dark chocolate and almonds, please contact Hershey's at their toll-free number and tell them the people demand Dark Chocolate Almond Joy! [Note: Don't be alarmed when they ask your race. I'm sure it's purely for demographic reasons. Right?] Then tell us about it. If Hershey's makes it a regular product offering, each of you will receive a special Amy's Robot Gift Package.

This is a totally serious contest. I want that candy.

Why should we be slaves to the corporate giants of Big Chocolate? Speak up, America! Tell Hershey's to make the candy you want and deserve, and help make one woman's dream a reality.

categories: Business, Culture
posted by Emily at 12:38 PM | #

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