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October 8, 2004


Creative remote dating tactics

We all know how hard it is to meet that special someone these days. Some people use interest-specific internet dating sites to narrow down the field (such as JDate.com, or the Judeo-Christian values based ConservativeMatch.com that we profiled yesterday), and some people take the opposite approach: posting your name and phone number in a photograph in the 2004 Crate & Barrel fall catalog. Marc Horowitz is a freelance photo assistant, performance artist, and master of self-promotion in San Francisco who embedded a straight-to-the-point mini-personals ad in a photo of an armoire: "Dinner w/ Marc" and his number. Close-up photo here. He's received over 500 phone calls from people (I gather mostly women) interested in meeting him. "It's kind of like speed dating on a whole new level," he says. Marc's many other interactive projects are documented on his extensive website.

Well Marc, good for you. It's encouraging to know that single women today will call the number of a total stranger written in a catalog and actually be genuinely interested in going on a date with him. Is it the medium that created such interest and, I have to say it, gullability? Would Marc have gotten 500 responses if he had posted a conventional profile to an actual dating service? Let's look at one of the women who is interested in Marc: 28 year-old Brooklynite Kelly Chilton, an associate art director with "O" Magazine, had just split with a longtime boyfriend. "It was just so intriguing and I wasn't sure it was real, but when I called the number, it was like, 'Wow!'" It should be an interesting dinner for Kelly.

Horowitz plans to document his three-month cross-country dating tour on his website ineedtostopsoon.com. Despite the obvious potential to get a whole lot of action from the kinds of women who would respond to the adult version of a number written on a bathroom wall, "Horowitz insists his three-month trip, which he hopes to videotape for a possible documentary, absolutely is not about trying to have a coast-to-coast sex marathon." This seems legitimate--he is scheduled to have dinner with men, women, and groups of people. He has also done a similar random-dinners project before, which was also documented on his website and in the press.

categories: Art, Business, Culture, Media
posted by amy at 11:59 AM | #

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