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October 6, 2004


I'm a little smug today+

Hey, remember when I predicted that Howard Stern would change the face of radio by going over to satellite?

Well, Stern just signed a 5-year, multi-million dollar deal with SIRIUS (that's the one not tied to his archenemy Clear Channel), starting in 2006:

"It has been my dream to have the top-rated show in radio since I was five years old," said Stern. "SIRIUS -- the future of radio -- will take this dream to a whole new level as I bring my fans my show my way. It will be the best radio they will ever hear."

Says SIRIUS CEO Joseph Clayton: "When you look at his enormous existing fan base, all we need is for Howard to bring in a small fraction of his weekly audience for this agreement to pay for itself."

That's right, Clear Channel bitches! Let's see how smug your corporate asses are come 2006!

Update: Let's check in and see how our friends at SIRIUS (blue) and Stern's current employer Viacom (red) are doing today, shall we? Ouch! Good news for some...not so good for others.

Sirius Viacom stock quotes

The NY Times also points out today that Stern will most likely take his advertisers with him over to satellite radio. That's right - although SIRIUS loves to brag about being COMMERCIAL FREE, that's just the music stations; talk shows have about 5 minutes of advertising each hour. However, Sirius hasn't decided how much advertising time they'll allow Stern. My prediction: a lot, especially considering his grip on the deeply coveted 18 - 26 year old male population.

Let's just hope his regular sponsors take the plunge, because frankly, a morning without waking up to Howard singing the Car Cash jingle is a morning you might as well not wake up.

categories: Business, Celebrities, Media, News
posted by Emily at 10:35 AM | #

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