March 31, 2005
Help Me Achieve Snack Nirvana+
When The Phantom Menace came out, I was so totally beside myself about the prospect of a new Star Wars movie that I wanted the entire movie-going event to be entirely different from anything I had ever experienced before. That meant seeing the film in a new theatre, with a never-before assembled group of friends, and obviously, while consuming a completely untried snack food. Because of its total decadence (peanuts, peanut butter, caramel, nougat, and chocolate) and my unfamiliarity with the product, I selected the Reese's Nutrageous™ as the Official Candy of The Phantom Menace.
Needless to say, I now have a very bad association with the Nutrageous™.
But that doesn't mean I don't still love a ridiculous, over-the-top candy bar. Which is why, when I saw an ad for THIS:
I fucking flipped out.
In case you're wondering, the "5" in question here are:
Peanut Butter and
People, this is not only a new level of delicious extravagance - it's an ingenious combo. Is there anything better than the combination of sweet and salty in a single treat? I'm not the only one who thinks so: our favorite snack consumer advocates have given the Hershey's Take 5™ a Snack Satisfaction Index of 9.3 out of 10.
Again, even though I've been searching for a week New York City seems to lag behind the rest of the whole goddamm country when it comes to innovative snack foods. Readers, have you seen this candy anywhere? If you can find me a retailer, there's a Take 5™ in it for you, too.
Thanks to reader suggestions, the elusive Take 5™ was finally hunted down in the secondary candy aisle of a local Eckerd. The verdict? Frankly, I was disappointed. Like many Hershey's products, the Take 5™ is just too damn sweet. The combination of caramel, milk chocolate, AND sweetened peanut butter is way too much. My suggestion to the Hershey's product development team? Eliminate the caramel and introduce a Dark Chocolate Take 4™ - now, you'd really have something there. I'd take a case.
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