April 15, 2005
The Pharmaceutical Revolution - no, sorry, not that one.
29-year old Deborah Adler is about to be a gajillionaire.
According to this NY Magazine piece, Adler decided to update the standard prescription pill bottle after her grandmother accidentally took the wrong medication. Realizing that current drug packaging "is not just unattractive - it's actually dangerous," Adler created a revolutionary new pill bottle for her thesis project at the School of Visual Arts. A creative director for Target saw it, loved it, and now ClearRx is available in Target pharmacies across the land. Here are her updates:
- New "D" shaped container offers a flat surface to read the full label
- Name of the drug is printed on the top of the bottle, so you can identify it if it's stored in a drawer
- Separate color-coded rings identify which family member the medication is for
- Usage info can be tucked behind the label, instead of stapled onto the paper bag you throw away when you get home
- The word "daily" is used instead of "Once", which may be confused for the Spanish word for "eleven"
This is exactly the kind of industrial design story I love. Like Sam Farber, who created Good Grips™ kitchen tools for his arthritic wife, Adler saw a simple need that hadn't occured to anyone else and addressed it.
This is another example of Target's move towards cornering the market on speedy and efficient health care. The company is also opening "MinuteClinics" in many stores, which are staffed with physician's assistants and nurses who can dispense basic medications, kind of like a drive-through doctor's office.
Anyway, read the whole article. It's neat. Now, if she can just find some way for us to afford prescription medications.
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