April 7, 2006
PR Rule Number 1
When promoting your new show, make sure you send releases to ALL of the Post's gossip columnists.
"For two years, National Geographic has secretly worked on a project dealing with religious history. Their deep pockets financed an architectural dig in biblical desert land. Its ultimate was to yield a scriptural trove and, in fact, has unearthed what they will soon proclaim are ancient scrolls.....These scrolls have painstakingly been translated by a group of scholars, and the revelation is that they deal exclusively with Judas...For more, for answers, questions, facts, widening of this information, you are directed to spokespersons at National Geographic."
"On Sunday, the National Geographic Channel airs "The Gospel of Judas," which purports to show us the authentic carbon-dated manuscript of a book definitely left out of the New Testament. This gives a new view of the villain who betrayed Jesus with a kiss. Judas Iscariot is given a makeover as the deus ex machina behind the Crucifixion, necessary for the Resurrection and the beginning of Chistianity. I've seen these documentaries, and they are absolutely marvelous!"
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