June 18, 2007
This ad is too sexy
Trojan, which already has a whopping 75% of the condom market, has developed a new ad campaign featuring a bunch of pigs trying unsuccessfully to hit on women in a bar, and one handsome man with a condom in his pocket who looks like he might get lucky. This is a picture of the print ad (the version that will run in women's magazines), and you can watch the TV ad at the Trojan site.
It's a cute ad, maybe a little hard on unprepared guys while not expecting that women should carry condoms of their own, but it's hardly salacious. CBS and Fox, however, both thought it was unsuitable for their viewing audiences. CBS said it was inappropriate even for late-night audiences, and Fox's prim little policy for condom ads is this: "Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy."
This is so funny, and so insane. If only there were some way to prevent the spread of HIV and other diseases without violating the precious culture of life so sacred to Fox viewers! The VP of Marketing for LifeStyles says, in a NY Times article about the ad, "We always find it funny that you can use sex to sell jewelry and cars, but you can’t use sex to sell condoms." Fox had no problem with Paris Hilton selling burgers by washing/fucking a car in heels in the goofy-sexy ad that they aired during "The O.C." [video].
For the benefit of CBS and Fox's delicate audiences, let's keep promotion of condom usage on the same public health PSA level as having your cholesterol checked or getting a flu shot. Sex is for making babies, right? Just look at shows such as CBS' "Two and a Half Men" (Parents Television Council's Worst Show of the Week for a genuinely offensive episode last year.)
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