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October 29, 2008


Guess what kind of alcoholic beverage this is

USB port wine

Just like French champagne and Neapolitan pizza, the EU protects Portuguese port by requiring that all wines labeled as "port" be from Portugal. Two years ago, the US signed a "wine accord" with the EU, stating that American wineries couldn't label any new wines with geographic names like port, champagne, or chablis.

So one clever winery from California decided to target the segment of the geek market that also likes deliciously heavy fortified wines by naming their new non-Portuguese port USB.

The Treasury Department's Alcohol and Tobacco Tax and Trade Bureau approved the label, after much deliberation. Note the binary code forming the tree, and the USB-symbol roots.

We should make sure no European wineries are marketing their lighter, sweeter, screw-cap wines with American geographical names. Like Boone's Farm.

categories: Business, Culture, International
posted by amy at 3:38 PM | #

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Maybe we should tell Europe that jazz, jeans, and rock music can only be made in the United States and that they're going to have to come up with European names for their cheap knockoffs of same.

Posted by: T-Rock at October 29, 2008 5:01 PM

*sweet*. thanks for the holiday gift tip.

Posted by: xaotica at November 5, 2008 10:57 PM

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