October 29, 2008
Guess what kind of alcoholic beverage this is
Just like French champagne and Neapolitan pizza, the EU protects Portuguese port by requiring that all wines labeled as "port" be from Portugal. Two years ago, the US signed a "wine accord" with the EU, stating that American wineries couldn't label any new wines with geographic names like port, champagne, or chablis.
So one clever winery from California decided to target the segment of the geek market that also likes deliciously heavy fortified wines by naming their new non-Portuguese port USB.
The Treasury Department's Alcohol and Tobacco Tax and Trade Bureau approved the label, after much deliberation. Note the binary code forming the tree, and the USB-symbol roots.
We should make sure no European wineries are marketing their lighter, sweeter, screw-cap wines with American geographical names. Like Boone's Farm.
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