July 22, 2009
The unleakable Jay-Z
Jay-Z says he's going to hand deliver The Blueprint 3 to the London office of his current label, Atlantic, as part of his efforts to stymie leaks in advance of the official release in September.
And this is going to prevent leaking how, exactly? Is he also going to hand-upload the album on iTunes, hand press the CDs, and hand deliver them to stores and distributors and reviewers and ad agencies and movie studios and the billion other people that will get promotional copies?
A guy like Jay-Z can't believe that physically shepherding his album to the label will have any impact on whether it gets leaked or not, so why would he tell everyone about this strategy? To throw down the gauntlet to would-be leakers--steal this, bitches! Or maybe this way, when and if tracks are leaked, he can lay all the blame on the label. Or most likely, announcing he's hand delivering the album makes it seem more desirable and precious and therefore worth the low low price of $14.99 at
the record store Amazon.
As he said when explaining his change of labels, he's an entrepreneur. Which some might say is a word that better describes a band that self-releases their albums or makes their music more freely available online, rather than an artist who futilely attempts to keep the inevitable digital dissemination of his album from happening so that it can only be purchased from a gigantic media corporation. Incidentally, Atlantic now sells more than half of its music digitally, like through iTunes and ringtones which, along with Auto-Tune, get no love from J.
Even if Jay-Z is sleeping with the new album under his pillow every night, he's going to release a second track this Friday: "Run This Town", with a 100% Auto-Tune-free Kanye and Rihanna. Also, the album will be released on September 11, like the first Blueprint album was, even though that's a Friday. I guess 9/11 is his lucky day.
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