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June 17, 2008



The promo above shows that MTV is trying to reintroduce music videos. And it is promoting them by poking fun at itself and its all-reality-all-the-time programming. In this ad, Pete Wentz is talking with some MTV reality girl and tells her: "Music videos still exist, and we're playing them on MTV for you."

The show is called FNMTV which I thought was a pun on "Friday Night MTV" when the show premieres, and "Fuckin' MTV" which would be kind of awesome. And maybe it is, but they also claim "F is for Feedback, N is for new."

The feedback is the most annoying, absurd aspect. And this is why MTV is not as good as it used to be, when it really showed videos. On repeat airings of the show, random viewers submit their comments, as recorded at home, and they are broadcast with the videos. So you can't even watch the damn video.

You can watch the fan videos here. Here's a fan response to Flo Rida's "In the Ayer." The fan in question says "I really really liked it." I'm glad I know that. There's lots more, all on about that level.

Watching the show with the feedback on top of the video, felt like watching pop-up videos, only worse, and without really being able to hear the song.

I feel bad, because I am completely in favor of MTV showing more videos (and not just for the summer, thanks) but this execution is ridiculous.

categories: Media, TV
posted by Cushie at 2:31 PM | #

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FU MTV--ha!

Airing meaningless viewer-generated reaction videos does not equal promoting new music. That's what we have YouTube for.

Posted by: amy at June 18, 2008 12:51 PM

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