June 16, 2011
The Times has a funny story about a recent ad campaigns that use elements of horror and action movies to sell laundry detergent--a nice departure from the usual earnest white-bread Mom vexed by dingy whites.
The best one is a new TV ad for Woolite, featuring a Leatherface-like maniac hauling a load of laundry through a barren, muddy field to the yard outside a ramshackle old house. Surrounded by classic horror movie props (abandoned dressmaking mannequin, scarecrow) he proceeds to "torture" some preppy women's garments, including an argyle sweater and a pink t-shirt (featured in my favorite shot, above.) He stretches, fades, and shrinks the clothes with rusted hooks and a scary looking medieval rack.
Here's the video:
The reason it's so simultaneously classic and campy is that it's directed by prolific musician, horror director, and vegetarian Rob Zombie. The best quote in the article is from Zombie about his relatively tame ad: "It's not like it's scary." The central character is "like Uncle Fester, not like some child killer out in the woods."
The other, less good ad campaign, for Era, is basically a rip-off of the sometimes funny Chuck Norris Facts that were making the rounds a few years ago. The print ads and Facebook posts just adapt the online Facts and claim Era is Chuck Norris Approved. (Yawn.) Hope he got a fat paycheck out of it.
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