« Just because you're paranoid doesn't mean they're not after you | Home | David O. Russell being David O. Russell »

October 13, 2011


Farmers, Cowboys, and Karen O

Karen O

I thought about using the photo above of Karen O, singer of the Yeah Yeah Yeahs and legendary hellion of live performer, as a Who'dat?™ last week, because I never would have recognized her with that new, New York Times-photo-shoot-appropriate haircut and sensible makeup, and without beer poured all over herself.

But now she's back in the news: she recorded a cover of Waylon Jennings and Willie Nelson's "Mamas Don't Let Your Babies Grow Up to Be Cowboys", a song I really love. Her minimalist version is sort of atmospheric and spooky with that cracking voice of hers, and it's good.

The odd thing is that she recorded it for Chipotle, which uses it in a video connected to its new foundation, Chipotle Cultivate Foundation, that's going to give money to sustainable agriculture and healthy eating organizations and The Nature Conservancy and groups like that. Which is nice enough, I guess.

They released a beautifully shot video to go with the Karen O song, about three kids who break into an old abandoned farm house at night and walk around tearing stuff up and jumping on the beds before it dawns on them that this used to be somebody's home, and family farms are closing, industrial agriculture is bad for America, maybe we should read more of Mark Bittman's columns even when they involve confusing dissections of the Farm Bill, etc. It was made by David Altobelli, who also made some good videos for School of Seven Bells and M83.

Here's the video:

Does anyone else see a problem here? Using a song about cowboys to support farmers? Do the people at Chipotle not possess even a passing familiarity with the Great American Songbook, or at least popular high school musicals? As is clearly described in Rodgers and Hammerstein's "The Farmer and the Cowman Should Be Friends" from Oklahoma!, farmers and cowboys hate each other's guts [video]! During this number in the musical, a huge dance-fight breaks out between farmers and cowboys that stops only when Aunt Eller fires a gun in the air and then forces each warring Oklahoman faction to sing cordially to each other at gunpoint.

Farmers and Cowmen in Oklahoma!

Despite the Oklahoma! indiscretion, the Karen O song is nice, and if you go to Chipotle in costume on Halloween you can get $2 burritos and make a contribution to Farm Aid.

categories: Business, Celebrities, Food, Music, Theater
posted by amy at 1:46 PM | #

Trackback Pings

TrackBack URL for this entry:


I'm impressed that in one short blog post, you referenced the Yeah Yeah Yeah's, publicized a seasonal Chipotle promotion, and reconextualized "Oklahoma!". You're like Susan Sontag if only she weren't a humorless scold. And, um, dead.

Posted by: T-Rock at October 15, 2011 6:07 AM

I'll rename the post The Semiotics of Burrito Promotional Videos. Or maybe-- On Oklahoma!

Maybe I'll just start titling every single post Notes on "Camp", the greatest essay name ever.


Posted by: amy at October 27, 2011 4:47 PM

Post a comment

Remember Me?

(you may use HTML tags for style)