July 17, 2008
If you think of Matthew McConaughey as a celebrity product, he's one of the most consistently branded and immediately recognizable products on the planet. In most photos, he is a) on a beach, b) in shorts, c) holding a surfboard, d) wearing a do-rag, e) drunk, or most often f) a combination of at least 3 of these.
Matthew McConaughey is his own logo, and it looks like this:
or maybe like this:
Since Matthew McConaughey's branding is so consistent, it becomes easy to predict the details of new business ventures he's getting into. For example, if you hear that Matthew McConaughey has started a record label, what genre would you guess his first artist is in?
Here's another one: What do you think his upcoming movie that he stars in and produced might be about?
Yes: surfing! Surfer Dude comes out later this year. It's also features Woody Harrelson and Willie Nelson and is about a surfer on a mystical journey. So actually, if your guess had been "smoking weed" you also would have been right.
From the IMDb message board for Surfer Dude:
See what I mean? The man is a rigorously disciplined marketing genius.
UPDATE: I just noticed that the director of Surfer Dude is S.R. Bindler, whose only other movie is maybe the greatest documentary ever made, Hands on a Hard Body. So yes, it will be awesome. It looks like Bindler and Matthew McConaughey were in high school together in Texas.
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