June 14, 2012
Early TUSH considerations
It's only June, so the 2012 Totally Ubiquitous Summer Hit, or TUSH, might still be a twinkle in The-Dream's eye, but some early activity in pop song market saturation is requiring our attention.
You've heard "Call Me Maybe". It's undeniably catchy, it's been on TV, and its spin-off videos and cover versions (The Roots and Jimmy Fallon, Bieber et al, NPR reporters) are getting even more attention than the original video. You probably can't remember the name of the Canadian teenager with the Deschanelian bangs that sings it (Carly something something, right?) but for now, that's incidental. We might have the makings of a TUSH on our hands.
Personally, I like my TUSHes to possess at least some passing whiff of soul or funk or something besides cute Canadian bubblegum. Also, the song was released way back in February--a classic TUSH bursts decisively onto the scene and is suddenly, unavoidably everywhere, instead of creeping up slowly on world domination. But even though it's taken 16 weeks to get there, "Call Me Maybe" is now at the top of the charts. New evidence suggests that the song has already burrowed its way into our psyches, because it's started generating its own references to the events that define our times:
Most of the songs on the Billboard 100 have been kicking around for months (Gotye is still up there?!) so we're due for some spankin' fresh TUSH action. Carly whatever whatever's days as Queen of the TUSH may be numbered, but she's got it for now.
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