November 29, 2007
NY's new unconvincing anti-domestic violence ad campaign
OK, whatever, mom.
Sure, not slugging your girlfriend is probably the right thing to do, but it's such a drag!
Even teenage boys know that hitting girls is wrong and disrespectful, and illegal, but this approach makes domestic violence sound like something sort of fun and illicit, like filling up on Cheetos before dinner and blowing off Chemistry lab.
The TV ad for New York State's new domestic violence prevention ad campaign looks better.
The TV ad uses the same logic as those animated anti-pot smoking ads from earlier this year in which a stoner's girlfriend gets bored with him and goes off with a cute alien. Social scare tactics--that your friends and girls will think you're lame--are probably much more effective deterrents than moralistic scolding of "eat your vegetables" or "do your homework" or "dude, that weed is gonna blow your mind".
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